CLEARANCE: PUBLIC UPLINK: ACTIVE STATUS: ONLINE

Todd M. O'Rourke SEO Consultant. AI Innovator.
Builder of things that rank.

I’ve spent 12+ years making complex sites findable. Here’s what that looks like in practice.

View my work → Read the blog ›

// by the numbers

$300M+
annual revenue scaled
4M+
qualified leads generated
500M+
website sessions delivered
40%+
client revenue growth, YoY
11
enterprise sites rebuilt
12
years in SEO & marketing leadership

// the work

What I deliver

Strategy-first consulting with adaptive execution. Every initiative tied to business outcomes, every month adapted to where data says to focus.

01

AEO + AI Search

A unified program covering on-page optimization, off-site brand signals, and proprietary tracking. Built for brands serious about growing visibility in the AI era.

enter
02

SEO Strategy & Execution

Organic growth built around the highest-leverage opportunities instead of a generic checklist. Priorities scored by effort and impact, sequenced so the work that moves revenue ships first.

enter
03

Technical Strategy & Execution

Technical SEO is the foundation everything else is built on. If search engines and AI platforms can't access and understand your content, no amount of strategy will fix it.

enter
04

Design & Content Production

End-to-end content production informed by strategy, built for search engines and AI models, and tied to specific business initiatives. From strategic calendars through detailed briefs to published assets.

enter
05

Off-Site Strategy & Execution

Build the external brand signals that both search engines and AI models rely on when deciding which brands to recommend. Traditional link building and AI citation building in one execution layer.

enter
06

Competitive Intelligence

The intelligence layer behind every strategic decision. Quantified competitive data across traditional search, AI search, and market positioning. Every recommendation grounded in evidence rather than assumption.

enter

// what I’ve built

Free tools I actually use

Small, fast utilities I built for my own work and left running for anyone. No signup, no upsell.

01

SERP Simulator

Preview your title tag and meta description exactly as Google renders them, with pixel-accurate truncation.

open tool
02

Keyword Density Checker

See how often your keywords appear and which phrases dominate your copy. Word-accurate density for any article.

open tool
03

ARD Checker

Audit a domain's Agentic Resource Discovery setup and test whether AI crawlers can actually reach it. Pass/fail with a grade.

open tool
04

OKF Generator

Turn any domain into an Open Knowledge Format bundle: structured, cross-linked markdown that AI systems can parse.

open tool
05

AI Crawler Access Checker

See whether AI crawlers can actually read your site. Tests GPTBot, ChatGPT-User, ClaudeBot and PerplexityBot against your robots.txt and firewall.

open tool
06

Crawled - Currently Not Indexed Filter

Upload your Search Console export and strip the noise. Feeds, pagination, media and archives come out; what's left is worth your attention.

open tool
All tools →

// recent signals

Latest writing

All writing →

// the operator

Todd M. O'Rourke — portrait

SEO Consultant. Practitioner first.

I lead SEO and content programs that tie every initiative to business outcomes, including crawl architecture, content strategy, and the brand signals search engines and AI models actually reward. I’m a leader in helping businesses strategize for Google’s AI Overviews, AI Mode, Large Language Models and also upcoming changes as search becomes agentic. Twelve-plus years of doing the work, not just talking about it.

This site is where I publish what I learn: frameworks, teardowns, and the occasional contrarian take on where search is heading.

SEO content strategy AI & search 12+ years