---
type: "WebPage"
title: "Case Studies"
description: "1 case study: The Tour Guy. A headless rebuild hid the site from Google. Fixing how it rendered unlocked roughly 39x organic growth."
resource: "https://toddmorourke.com/case-studies/"
status: "stable"
generated:
  by: "okf-publisher/0.3"
  at: "2026-07-08T00:08:12+00:00"
verified:
  - by: "human:todd-orourke"
    at: "2026-07-08T00:08:12+00:00"
stale_after: "2028-07-08"
timestamp: 2026-07-08T00:08:12+00:00
---

# Case Studies

1 case study: The Tour Guy.

## The Tour Guy

A headless rebuild hid the site from Google. Fixing how it rendered unlocked roughly 39x organic growth.

- 3,850% — organic traffic growth, 2020 to May 2023
- 72x — organic traffic value, from ~$1K to ~$72K/mo
- ~175K — monthly organic visits, up from ~4,400

[Read the The Tour Guy case study](/case-studies/the-tour-guy/)