---
type: "WebPage"
title: "Resume"
description: "Marketing leader with 12+ years turning digital marketing into an engine of revenue growth for Fortune 500 brands and high-growth companies."
resource: "https://toddmorourke.com/resume/"
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  at: "2026-07-30T13:58:31+00:00"
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    at: "2026-07-30T13:58:31+00:00"
stale_after: "2028-07-30"
timestamp: 2026-07-30T13:58:31+00:00
---

# Resume

Marketing leader with 12+ years turning digital marketing into an engine of revenue growth for Fortune 500 brands and high-growth companies. A go-to advisor to C-suite executives, I’ve scaled programs from $80M to $300M+ in annual revenue and driven an estimated 40%+ YoY growth across small-cap client portfolios through strategy, technical depth, and execution. Every recommendation comes from a business-first perspective.

**Nederland, TX · available for the right conversation**

**Industry experience:** SaaS · Supply Chain · EdTech · FinTech · AgTech · eCommerce · Finance · Healthcare

## By the numbers

- $300M+ — annual revenue scaled
- 4M+ — qualified leads generated
- 500M+ — website sessions delivered
- 40%+ — client revenue growth, YoY
- 11 — enterprise sites rebuilt
- 12+ — years in SEO & marketing leadership

## Core competencies

### Strategic Leadership

- Revenue modeling & forecasting
- C-suite communication
- Vision execution at scale
- Change management
- Global market expansion

### AI & Innovation

- Generative search optimization
- AI marketing integration
- Marketing technology implementation
- AI multimedia asset creation

### Marketing Excellence

- Omnichannel strategy
- Enterprise SEO leadership
- Cross-channel campaign integration
- Marketing automation
- Conversion rate optimization

### Operations & Growth

- Team development & mentorship
- Cross-functional collaboration
- Budget management ($1M+)
- Performance analysis & reporting
- Competitive intelligence

## Experience

### SEO Director & AI Lead

**Eyeful Media — Remote · Mar 2022 – Present**

Lead AI integration and omnichannel strategy for 15 small-cap clients, building industry-first generative marketing products.

- Pioneered AI-powered content systems (video, podcast, multimedia), establishing new revenue streams and improving client retention.
- Architected generative search optimization strategies that won both traditional rankings and LLM citations.
- Directed a cross-functional team of five to deliver integrated programs generating 40%+ YoY client revenue growth.

### Senior SEO Content Strategist

**University of Phoenix — Remote · Jul 2021 – Mar 2022**

Engineered content and technical SEO strategies that drove double-digit organic and lead growth.

- Drove a 60% increase in organic traffic and a 35% rise in high-value leads within 8 months.
- Launched the university education blog — 65,000+ sessions, exceeding acquisition goals.
- Managed a $250,000 annual SEO budget, consistently surpassing lead-gen ROI benchmarks.

### Head of Content and SEO

**The Tour Guy — Philadelphia, PA · Jan 2020 – Mar 2020**

Led a record-breaking SEO and content overhaul plus a full eCommerce rebuild.

- Increased organic traffic by 950% and top-3 keyword rankings by 318%.
- Directed the flagship eCommerce rebuild wireframe-to-launch — 14s faster load, 24% higher sitewide conversion.
- Built and led a high-performance cross-functional team of 12.

### Senior SEO Manager

**Brimar Industries — Garfield, NJ · Feb 2018 – Dec 2019**

Managed multi-site SEO strategy delivering consistent double-digit organic revenue gains.

- Drove a 30% YoY increase in organic revenue and a 55% surge in organic traffic across four sites.
- Directed a $75,000 annual budget and led an agile team to a 20% faster go-to-market timeline.
- Pruned 3,000+ SKUs to cut site bloat and lift UX and profitability.

### Marketing Manager

**InGroup Consulting — Kearny, NJ · Feb 2014 – Feb 2018**

Built and executed growth strategies for Inc. 5000 startups across multiple verticals.

- Achieved 35–50% annual increases in qualified lead generation and sales.
- Reallocated $450K+ of media budget to higher-performing initiatives, improving efficiency 30%.
- Ran technical SEO audits and CRO programs that lifted marketing ROI 22%.

## Education

- Master of Arts (MA), English — Rutgers University – Newark — Graduated 2016 · GSA Graduate Student Research Day winner · Humanities Scholarship recipient
- Bachelor of Arts (BA), English — Rowan University — Graduated 2013 · Student Advisory Council · Dean’s Honors List

## Achievements

- $80M → $300M+. Scaled annual revenue across the client portfolio.
- 950% organic growth. With a 24% sitewide conversion lift on a flagship eCommerce rebuild.
- 40%+ YoY. Client revenue growth sustained across the current small-cap portfolio.
- 15+ portfolios. First to market with generative search optimization, winning both rankings and LLM citations.

## Tools and technology

- Google Search Console
- GA4
- Ahrefs
- Screaming Frog
- Python
- Schema / JSON-LD
- WordPress
- Claude & LLMs

[Connect on LinkedIn](https://www.linkedin.com/in/todd-orourke/)