Just enter your primary keywords in the tool below and the content of your article to analyze a page and calculate the density of its keywords.
Understanding Your Analysis
The tool uses a density threshold to analyze the content that you provided accurately. It uses a simple-to-understand color grade to pinpoint your keyword effectiveness:
Green (Great job! Your keyword density is on point.): 1% – 2%
Orange (Almost there! Consider adjusting your keyword usage slightly.): 0.5% – 1% or 2% – 3%
Red (Needs attention. Your keyword density is too low/high): <0.5% or >3%
The Keyword Density Formula
How do you calculate keyword density? The formula is straightforward: Divide the number of times a keyword is used on your page by the total number of words on the page.
Here’s an easy example: Your page has 1,000 words and your keyword is used 10 times. This gives:
10 / 1000 = .001
Multiply this by 100 to get a percentage, which in this case is 1%.
Frequently Asked Questions
What is keyword density?
Keyword density refers to the percentage of times a specific keyword or phrase appears on a webpage compared to the total number of words on that page. It’s a measure of how frequently a keyword is used within the content.
Why is keyword density important for SEO?
Keyword density plays a role in SEO because it can indicate the relevance of content to specific search queries. Search engines use it, among other factors, to determine if a page is relevant to a particular keyword or keyphrase. However, striking a balance is essential; neither too low nor too high is ideal.
What is a good keyword density?
A good keyword density is typically between 1% and 2%. This means that for every 100 words on a page, the keyword would appear once or twice. However, it’s crucial to ensure that the content remains natural and user-friendly.
What is the difference between keyword frequency and density?
Keyword frequency refers to the number of times a keyword appears on a webpage. In contrast, keyword density is the percentage representation of that frequency relative to the total word count of the page.
What is the difference between keyword density and keyword difficulty?
Keyword density relates to how often a keyword appears in content. Keyword difficulty, on the other hand, is a metric that gauges how challenging it would be to rank well for a particular keyword, considering the competition and other SEO factors.
What should I do if my keyword density is too low or too high?
If your keyword density is too low, consider incorporating the keyword more naturally into the content to enhance relevance. If it’s too high, reduce the keyword’s frequency to avoid “keyword stuffing,” which can be penalized by search engines.
Can having too high of a keyword density be detrimental?
Absolutely. An excessively high keyword density can be seen as “keyword stuffing” by search engines, which can lead to penalties and lower rankings. It also makes the content less user-friendly and can deter readers.
Will a high keyword density improve page rankings?
Not necessarily. While keyword density is a factor, search engines prioritize high-quality, relevant content. Over-optimizing keyword density can lead to penalties. It’s always best to aim for natural, valuable content that serves the user’s intent.
Are there other factors, besides keyword density, that I should consider for on-page SEO?
Yes, many! Some key on-page SEO factors include meta titles and descriptions, header tags, URL structure, internal linking, content quality and relevance, page load speed, mobile-friendliness, and user experience, among others.