How to Identify Queries a Page Ranks for But Isn’t Optimized For

In the ever-evolving landscape of digital marketing, ensuring that your web pages are optimized for specific queries is paramount. Every day, millions of users turn to search engines with specific questions and needs. If your content doesn’t address these queries directly, you risk missing out on a significant amount of organic traffic. Moreover, optimizing for specific queries not only boosts your visibility but also enhances user experience, leading to higher engagement and conversion rates.

Now, while the concept might sound straightforward, the execution can be a tad intricate. Thankfully, with the right tools at your disposal, this task becomes much more manageable. In this guide, we’ll be delving deep into three such powerful tools that can revolutionize the way you approach SEO:

1. Google Search Console (GSC): A free service offered by Google, GSC allows webmasters to monitor, maintain, and troubleshoot their site’s presence in Google Search results. It provides insights into how Google views your site, the queries that drive traffic to your pages, and how often your pages appear in Google Search results, among other valuable data.
2. Harpa.AI: An innovative tool with a handy Chrome extension, Harpa.AI aids in extracting and analyzing data from web pages. Its ‘page awareness view’ feature is particularly useful for our purpose, allowing users to pull out specific queries in a structured format.
3. ChatGPT: A state-of-the-art language model developed by OpenAI, ChatGPT can analyze vast amounts of data, identify patterns, and even assist in content creation. When equipped with the right instructions (or ‘persona’), it can become a formidable ally in your SEO endeavors, helping you identify gaps in your content and suggesting ways to fill them.

Together, these tools form a potent trio that can significantly enhance your SEO strategy, ensuring that your content is not just visible but also resonates with your target audience.

Step-by-Step Guide to Finding Unoptimized Queries

Google Search Console Setup

1. Selecting a Date Range: When setting up Google Search Console, one of the first steps is to select an appropriate date range. For newer pages, a three-month range is often ideal. This timeframe provides a balance, allowing you to gather enough data to discern patterns and trends without overwhelming you with too much information. It’s a sweet spot that offers a snapshot of recent performance, highlighting areas of opportunity and growth.
2. Extracting Branded Traffic: Branded traffic refers to searches that include your brand or company name. While this traffic is valuable, it’s not the primary focus when optimizing for broader organic reach. By filtering out branded traffic, you can concentrate on generic queries that have the potential to attract a wider audience. This ensures that your optimization efforts target new potential customers rather than those already familiar with your brand.
3. Selecting the Specific Page and Query Limit: Once you’ve filtered out branded traffic, the next step is to select the specific page you want to analyze. Setting the query limit to 50 is a strategic move. This limit ensures that you’re focusing on the most impactful queries without overwhelming systems like ChatGPT, which can be bogged down by excessive data.

Using Harpa.AI’s Chrome Extension

1. Introduction to Harpa.AI: Harpa.AI is a cutting-edge tool designed to extract and analyze data from web pages seamlessly. With its Chrome extension, users can easily pull out specific information from any webpage, making it an invaluable asset for SEO professionals.
2. Toggling on the Page Awareness View: The ‘page awareness view’ is a standout feature of Harpa.AI. When activated, it allows users to view a page from a data-centric perspective, highlighting specific queries and other relevant information. This view is particularly beneficial when you’re trying to understand the kind of queries a page is attracting and how it’s structured in terms of SEO.
3. Extracting Queries in a Bullet Point Format: With Harpa.AI, extracting queries becomes a breeze. Once you’ve toggled on the page awareness view, you can command the tool to pull out all the queries associated with your selected page. The tool then presents these queries in a neat bullet-point format, making it easy for you to analyze and work with the data.

Integrating with ChatGPT

• Significance of the Prompt Persona: The prompt persona is a set of instructions or characteristics that guide ChatGPT’s responses. By providing ChatGPT with an SEO-focused persona, you essentially transform it into an SEO expert. This persona ensures that the model’s outputs align with SEO best practices and strategies.
• Customizing the Prompt Persona: While the base persona sets the tone, it’s essential to customize it further by inserting specific values like the URL, keywords, and topic you’re focusing on. This customization ensures that ChatGPT’s analysis is tailored to your specific needs and the content you’re working on.
• Inserting the List from Harpa.AI into ChatGPT: Once you have your customized persona and the list of queries from Harpa.AI, you can feed this data into ChatGPT. The model will then analyze the content for the specified URL in conjunction with the extracted data from Google Search Console.
• Identifying Missing Queries: ChatGPT’s strength lies in its ability to sift through vast amounts of data and identify patterns. In this context, it will pinpoint queries that appear in Google Search Console but are missing from the page. This insight is invaluable as it highlights potential areas of content optimization.
• The Importance of Manual Review: While ChatGPT is a powerful tool, it’s essential to approach its suggestions with a discerning eye. Some recommendations might lean towards keyword stuffing or might not fit the content’s context. A manual review ensures that the content remains high-quality, relevant, and provides genuine value to the readers.

Benefits of This Approach

In the vast realm of digital marketing, every detail matters, and the approach we’ve discussed offers a myriad of advantages:

• Enhancing SEO with Secondary and Tertiary Keywords: Primary keywords are often the main focus of many SEO strategies, but secondary and tertiary keywords play a crucial role in capturing a broader audience. These keywords might not have the same search volume as primary ones, but they cater to specific niches and can drive highly targeted traffic. By identifying and optimizing for these keywords, you can tap into new audience segments, increasing both visibility and engagement.
• Bolstering the Overall SEO Value of a Page: Beyond just keyword optimization, this approach provides a holistic enhancement to your page’s SEO. By ensuring that your content aligns with a broader range of queries, you increase its relevance in the eyes of search engines. This relevance, combined with high-quality content, can significantly boost your page’s authority and ranking potential, making it more discoverable to users.

Uncover Queries Your Page Ranks For But Ignores (Steps)

Step 1. Within Google Search Console, input a URL, exclude branded queries, and export the data.

Step 2. Use the digital marketing expert prompt persona.

Step 3. Use the following command:

I will provide you with a list of queries from Google Search Console and a URL to an article. Your task is to analyze the queries to ascertain which ones are coherent with the article's theme, specifically focusing on identifying queries present in the dataset but absent within the article's content. Based on this analysis, propose edits to enhance the article's SEO ranking by bolstering its relevance to the keyphrases in the dataset. Prioritize integrating phrases found in the dataset but not currently within the page content. Your suggestions should aim to refine the content’s flow, clarity, and relevance to the keyphrases, with the recommended changes being distinctly highlighted.

The article's central theme is [enter topic], and the primary keywords are [keyword 1, keyword 2, keyword 3].

[Enter URL]

Please present your revisions by juxtaposing the original sentence with the revised one, bolding the incorporated keywords.

The objective is to elevate the article's SEO rankings by strategically targeting primary, secondary, and tertiary keywords.

Be sure to enter your own values where it’s bolded.

Conclusion

We’ve journeyed through a strategic three-step process that harnesses the power of Google Search Console, Harpa.AI, and ChatGPT. Starting with the extraction of valuable data from Google Search Console, moving to the analytical capabilities of Harpa.AI, and culminating with the content optimization insights from ChatGPT, this approach offers a comprehensive solution to enhance your page’s SEO.

The digital landscape is ever-evolving, and staying ahead requires continuous learning and adaptation. Try this method for yourself. The insights you’ll gain and the improvements you’ll witness in your content’s performance will be worth the effort.

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Your feedback is the cornerstone of continuous improvement. After trying this method, please share your experiences, successes, and challenges in the YouTube comments. Let’s foster a community where we learn from each other, driving collective growth in the world of SEO.