Case Studies

// problem

The flagship eCommerce site was slow, technically dated, and underperforming in organic search despite strong demand for the product.

// approach

• Led a full site redevelopment from wireframe to launch.
• Executed a combined content and technical SEO overhaul.
• Oversaw end-to-end product releases across nearly 50 tours.

// result

3,850% organic traffic growth, 72x traffic value growth, 150% more referring domains, a 14-second faster load, and a 64% sitewide conversion lift.

// problem

A major university needed organic growth and qualified lead generation at enterprise scale, fast, without inflating acquisition cost.

// approach

• Engineered data-driven SEO and content strategy.
• Launched the university education blog from scratch.
• Managed a $250K annual SEO budget against ROI benchmarks.

// result

60% more organic traffic and 35% more high-value leads in 8 months — an estimated $9,000+ in annual tuition revenue per enrolled student and multi-million-dollar growth.

// problem

Clients needed a durable edge as search fragmented across traditional engines and AI/LLM answer surfaces.

// approach

• Built AI content systems spanning video, podcast, and multimedia.
• Architected generative search optimization for rankings and LLM citations.
• Established company-wide AI marketing frameworks and reporting.

// result

40%+ YoY revenue growth across clients, new multimedia revenue streams, improved retention, and competitive positioning in both traditional search and LLM citations.

// problem

Four company websites and a sprawling catalog produced inconsistent growth and site bloat that hurt UX and profitability.

// approach

• Managed multi-site SEO strategy across all four properties.
• Directed a $75K budget and an agile cross-functional team.
• Ran a strategic product-pruning initiative.

// result

30% YoY organic revenue growth, a 55% traffic surge, a 20% faster go-to-market timeline, and 3,000+ SKUs removed to lift UX and margin.