// service 06 — competitive intelligence
Competitive intelligence across traditional and AI search, grounded in evidence
The intelligence layer behind every strategic decision. Quantified competitive data across organic search, AI search, backlinks, and paid positioning, turned into a ranked map of the gaps you can actually win. Every recommendation grounded in evidence, not assumptions.
// the problem
Most competitive analysis is a one-time slide deck of guesses. You get a list of competitors, a few screenshots, and nothing changes. Real competitive intelligence is quantified and ongoing: what competitors rank for, where AI cites them instead of you, what they spend, and where the opening you can take actually is. Decisions made on assumptions cost far more than the research would have.
// what you get
The deliverables
Organic competitive analysis
Keyword, traffic, and content gaps against your real competitors, quantified so you can see exactly where they win and where you can.
AI search competitive analysis
Who AI engines cite instead of you and your share of voice in AI answers, the competitive layer almost no one else measures.
Backlink and authority gap
Where competitors earn the links and mentions you do not, and which of those signals are realistically within reach.
Paid and positioning read
What competitors spend on, the terms they defend, and how they position, so organic and paid decisions are made with the full picture.
Prioritized opportunity map
Every gap ranked by effort and impact into a plan you can act on, not a report that gets filed.
// how it works
Quantify, find the gap, plan
Intelligence is only useful if it changes what you do next. The output is a plan, not a slide deck.
Pull the data
Quantify competitors across organic, AI search, backlinks, and paid, from real data rather than impressions.
Find the gaps
Separate where competitors genuinely win from where you can realistically take ground.
Turn it into a plan
Rank the openings by effort and impact so the work points at winnable gaps.
// who this is for
- Operating in a competitive space where you have to pick your battles
- You want quantified evidence behind strategy, not opinion
- You care about AI-search share of voice, not just rankings
// not a fit if
- Want a one-time PDF you will not act on
- No real competitors worth analyzing
- Decisions made on gut rather than data
// the track record
// faq
Questions I get asked
What does competitive intelligence include?
A quantified read of your competitors across organic search, AI search, backlinks, and paid: what they rank for, where they are cited in AI answers, where they earn authority, and what they spend. It ends in a prioritized opportunity map, not just a description of the landscape.
How is this different from running a tool like Ahrefs myself?
The tools give you data; the value is in the judgment. I know which gaps are real openings versus noise, how to read AI-citation share, and how to turn a pile of metrics into a ranked plan. You are paying for the interpretation and the priorities, not the export.
Do you analyze AI search competitors too?
Yes, and it is the part most services skip. I track which brands AI engines cite for the questions your buyers ask, how your share of voice compares, and where you can displace a competitor in the answer. As search shifts to AI, that gap matters as much as organic rankings.
Is this a one-time report or ongoing?
Either. A one-time deep analysis is useful before a strategy reset; ongoing tracking makes sense in a fast-moving space. In both cases the deliverable is a baseline and a ranked set of actions, not a static document.
// open a channel
See exactly where you can beat your competitors.
A 30-minute call and a straight read on the competitive gaps worth taking. No pitch deck, no obligation.