Resume

Lead AI integration and omnichannel strategy for 15 small-cap clients, building industry-first generative marketing products.

• Pioneered AI-powered content systems (video, podcast, multimedia), establishing new revenue streams and improving client retention.
• Architected generative search optimization strategies that won both traditional rankings and LLM citations.
• Directed a cross-functional team of five to deliver integrated programs generating 40%+ YoY client revenue growth.

Engineered content and technical SEO strategies that drove double-digit organic and lead growth.

• Drove a 60% increase in organic traffic and a 35% rise in high-value leads within 8 months.
• Launched the university education blog — 65,000+ sessions, exceeding acquisition goals.
• Managed a $250,000 annual SEO budget, consistently surpassing lead-gen ROI benchmarks.

Led a record-breaking SEO and content overhaul plus a full eCommerce rebuild.

• Increased organic traffic by 950% and top-3 keyword rankings by 318%.
• Directed the flagship eCommerce rebuild wireframe-to-launch — 14s faster load, 24% higher sitewide conversion.
• Built and led a high-performance cross-functional team of 12.

Managed multi-site SEO strategy delivering consistent double-digit organic revenue gains.

• Drove a 30% YoY increase in organic revenue and a 55% surge in organic traffic across four sites.
• Directed a $75,000 annual budget and led an agile team to a 20% faster go-to-market timeline.
• Pruned 3,000+ SKUs to cut site bloat and lift UX and profitability.

Built and executed growth strategies for Inc. 5000 startups across multiple verticals.

• Achieved 35–50% annual increases in qualified lead generation and sales.
• Reallocated $450K+ of media budget to higher-performing initiatives, improving efficiency 30%.
• Ran technical SEO audits and CRO programs that lifted marketing ROI 22%.