// service 02 — search engine optimization
An SEO consultant who sequences the work by revenue, not a checklist
Organic growth built around your highest-leverage opportunities, scored by effort and impact, then sequenced so the work that moves revenue ships first. Senior practitioner attention, not a junior account team running a template.
// the problem
Most SEO retainers run the same checklist on every account and call it strategy. You pay for motion: a fixed list of deliverables that may or may not touch what actually moves your business. Without ruthless prioritization, the high-impact work sits in a backlog while low-value tasks get billed. Strategy is deciding what not to do, and in what order to do the rest.
// what you get
The deliverables
Opportunity audit and prioritization
A full read of where the growth actually is, with every opportunity scored by effort and expected impact so the roadmap is evidence, not opinion.
Keyword and content strategy tied to revenue
Targets chosen for commercial value and winnability, mapped to the pages and topics that move pipeline rather than vanity traffic.
On-page and technical roadmap
The fixes and builds that unlock rankings, sequenced and specced so your team or mine can execute without guesswork.
Execution against the priorities
Monthly work that follows the sequence, adapted as the data comes in. The plan bends to what is working, not to a fixed scope.
Reporting in plain numbers
Rankings, traffic, and revenue contribution reported against the priorities they map to. No vanity dashboards, no noise.
// how it works
Find the leverage, then execute
Strategy and execution are one loop, not two phases. Each round of work re-scores what to do next.
Find the leverage
Audit the site, the market, and the competition, then score every opportunity by effort and impact.
Sequence the roadmap
Order the work so the highest-impact, lowest-effort wins ship first and compound.
Execute and adapt
Ship, measure, and re-prioritize. The roadmap updates as results come in.
// who this is for
- An established site with rankings and traffic you want to grow
- Mid-market to enterprise, often with a complex or large site
- You want a senior practitioner accountable for the work, not a reseller
// not a fit if
- A brand-new domain with no content or authority yet
- Looking for the cheapest monthly retainer you can find
- Expecting first-page rankings in a few weeks
// the track record
// faq
Questions I get asked
What does an SEO consultant actually do?
I find where organic growth is realistically available for your business, score those opportunities by effort and impact, and either execute the work or direct your team to. The job is judgment about what to do first, backed by the execution to make it happen, not a generic checklist applied to every client.
How is hiring you different from hiring an SEO agency?
You get a senior practitioner doing and owning the work, not a sales lead who hands you to a junior team after signing. Fewer accounts, more depth, and a roadmap built for your site specifically rather than a templated retainer.
How do you decide what to work on first?
Every opportunity gets scored on two axes: how much effort it takes and how much impact it can drive. The work that ships first is whatever clears the most impact for the least effort, so results compound early instead of waiting behind low-value tasks.
How long until I see results?
Quick technical and on-page wins can move within weeks. The compounding content and authority work plays out over months. I set a baseline up front and report progress against it, so you can see movement before the larger gains land.
// open a channel
Find your highest-leverage SEO opportunities.
A 30-minute call and a straight read on where the growth actually is. No pitch deck, no obligation.