// entitymap

Entity Map

The human-readable companion to /entitymap.json — the people, tools, and concepts this site is authoritative on, with typed relations and sourced evidence. Where a sitemap tells crawlers what pages exist, this tells AI systems what the site knows.

View the JSON → Read the spec ›

// the graph

How it connects

Hover a node to trace its relations; select one to jump to its entry below.

// person

Person

Person

Todd M. O'Rourke

also known as Todd O'Rourke

SEO Consultant and AI Lead with 12+ years of marketing leadership, specializing in enterprise SEO, Answer Engine Optimization, generative search optimization, content strategy, and AI-powered marketing. Owner of O'Rourke Consulting Services LLC, operating as the personal brand Todd M. O'Rourke. Based in Texas, US.

Relations

Evidence

Marketing leader with 12+ years turning digital marketing into an engine of revenue growth for Fortune 500 brands and high-growth companies.

Resume | Todd M. O'Rourke ↗

Lead AI integration and omnichannel strategy for 15 small-cap clients, building industry-first generative marketing products.

Resume | Todd M. O'Rourke ↗

sameAs ↗ e_001

// organization

Organization

Organization

O'Rourke Consulting Services LLC

also known as Todd M. O'Rourke (SEO Consultant)

An independent SEO consulting practice operating as the personal brand Todd M. O'Rourke. Delivers full-funnel SEO and Answer Engine Optimization — strategy through execution — for SaaS, B2B, B2C, and DTC companies, sequencing the highest-leverage work first.

Relations

Evidence

I find the highest-leverage opportunities across search and AI, score them by effort and impact, and run the ones that move the business first.

Services | Todd M. O'Rourke ↗

sameAs ↗ e_002

// tools & apis

Tools & APIs

SoftwareApplication

ARD Checker

A free tool that audits any domain's Agentic Resource Discovery setup: it validates the ai-catalog.json against the official schema, confirms the four discovery signals, and tests whether AI crawlers can actually reach the site. Returns a pass/fail score with a letter grade.

Relations

Evidence

Validate it against the ai-catalog schema, watching urn:air:, the url-or-data rule, and the two-to-five representativeQueries cap.

How to Check If AI Agents Can Actually Find Your Site ↗

sameAs ↗ e_003

SoftwareApplication

OKF Generator

also known as Open Knowledge Format Generator

A free tool that turns any domain into an Open Knowledge Format bundle: structured, cross-linked markdown that AI systems and search engines can parse instead of scraping HTML.

Relations

Evidence

OKF exists so AI agents can read your knowledge as structured files instead of scraping HTML.

Open Knowledge Format (OKF): WordPress, Shopify, & More ↗

sameAs ↗ e_004

SoftwareApplication

SERP Simulator

also known as Google SERP Simulator

A free Google SERP preview tool that renders your title tag and meta description exactly as Google does, with pixel-accurate truncation, so a snippet never gets unexpectedly cut off in the results.

Relations

Evidence

Preview your title tag and meta description exactly as Google renders them, with pixel-accurate truncation.

Google SERP Simulator | Todd M. O'Rourke ↗

sameAs ↗ e_005

SoftwareApplication

Keyword Density Checker

also known as SEO Keyword Density Checker

A free tool that gives word-accurate keyword and phrase density for any article — showing how often primary keywords appear and which phrases dominate the copy.

Relations

Evidence

See how often your primary keywords appear and which phrases dominate your copy. Word-accurate density analysis for any article.

SEO Keyword Density Checker | Todd M. O'Rourke ↗

sameAs ↗ e_006

WebAPI

Todd O'Rourke MCP Server

also known as WebMCP endpoint

The site's live Model Context Protocol surface: a WebMCP endpoint that hands AI agents structured tools (search_posts, get_post, list_posts, get_services, get_consulting_info) plus an MCP server, advertised via Agentic Resource Discovery, that exposes the keyword density, SERP preview, and ARD-check tools programmatically.

Relations

Evidence

This site speaks WebMCP — the emerging W3C standard for exposing structured tools an AI agent can call directly.

Connect via WebMCP | Todd M. O'Rourke ↗

sameAs ↗ e_013

// concepts

Concepts

Concept

Answer Engine Optimization

also known as AEO

The practice of creating and structuring content so that AI models like ChatGPT, Perplexity, and Google's AI Overviews cite and recommend a brand in their responses. Todd frames it as the umbrella discipline that spans the agentic-discovery, knowledge-format, protocol, and schema layers below.

Relations

Evidence

AEO content strategy, Answer Engine Optimization content strategy, is the practice of creating and structuring content so that AI models like ChatGPT, Perplexity, and Google's AI Overviews cite and recommend your brand in their responses.

AEO Content Strategy: A Framework for Winning AI Search ↗

It's about giving them what they're already optimized to find: specific, credible, human-centered content that answers a real question better than anything else on the web.

AEO Content Strategy: A Framework for Winning AI Search ↗

e_007

Concept

Agentic Resource Discovery

also known as ARD

A discovery layer that lets AI agents find what a site offers via a /.well-known/ai-catalog.json catalog plus four reinforcing signals (well-known file, robots Agentmap directive, Link header, and a head <link>). Todd implemented the spec on toddmorourke.com and documented what broke.

Relations

Evidence

ARD is simpler than the launch coverage makes it sound. It has two moving parts, and once you see them the whole model clicks.

Agentic Resource Discovery: I Implemented It (What Broke) ↗

e_008

Concept

Open Knowledge Format

also known as OKF

A vendor-neutral standard for publishing content as plain markdown files with YAML frontmatter, so AI agents can read a site's knowledge as structured files instead of scraping HTML. Todd documented adding it to WordPress, Shopify, Webflow, and Squarespace.

Relations

Evidence

OKF is a vendor-neutral standard for publishing your content as plain markdown files with YAML frontmatter.

Open Knowledge Format (OKF): WordPress, Shopify, & More ↗

e_009

Concept

Model Context Protocol

also known as MCP

An open protocol for exposing structured tools, resources, and prompts to AI agents. WebMCP is the in-browser variant that hands an agent a set of callable tools instead of a page to decode. Todd shipped a working WebMCP implementation on WordPress.

Relations

Evidence

WebMCP is a way for your site to hand an AI agent a set of structured tools instead of a page to decode.

How to Add WebMCP to WordPress (With Working Code) ↗

sameAs ↗ e_010

Concept

Schema Markup for AI

also known as The Three Lives of Schema Markup

The argument that schema.org structured data does three separate jobs for three different systems at three different times: Google's index, an LLM's training run, and a live AI fetching the page. Conflating them is why the schema-and-AI debate is so noisy.

Relations

Evidence

Schema does three separate things, for three different systems, at three different times: Google's index, an LLM's training run, and a live AI fetching your page.

Schema Markup for AI: What It Actually Does (With Real Code) ↗

e_011

Concept

Compound, Not Campaign

also known as Compound, Not Campaign Method

Todd's SEO methodology: rather than running search as a series of one-off campaigns that spike and fade, he runs it as a compounding system whose returns build for years.

Relations

Evidence

Most SEO is run as a series of campaigns — a burst of activity, a spike, a fade. I run it as a system.

Compound, Not Campaign | Todd M. O'Rourke ↗

e_012

EntityMap v1.0 · profile core · self-declared · generated 2026-06-28 · entitymap.json

// open a channel

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